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Fiamma Holdings Berhad (“Fiamma”) began its trading operations in a shophouse in Johor Bahru in 1979, under Fiamma Sdn Bhd, the maiden company of the Fiamma Group. With an initial staff of five, Fiamma began the distribution of the cooking range of electrical home appliances under the ELBA and FABER brand names. Despite its humble beginnings and small workforce, the company was big on ideas and growth plans. Within a short time, Fiamma expanded its activities to Kuala Lumpur, ( where its head office is based today ) and Penang.

Fiamma gradually expanded its distribution network throughout Peninsula and East Malaysia and today, the Group’s products can be found in most towns throughout Malaysia. Today, Fiamma represents some of the major names in electrical home appliances, sanitaryware, bathroom accessories, home furniture and medical devices and healthcare products. The products under the Fiamma banner touch the lives of people from all walks of life to give them unsurpassed comfort and convenience, whether at home, at work or at play.

Fiamma is also involved in the property development and property investment business.

Much of Fiamma’s success can be attributed to its dynamic outlook that is sensitive to market changes. Through it all, we are guided by our commitment to enhance the lives of people with better living comfort and convenience through products and services of superior value.

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