In order to improve our future earnings and maintain our competitive edge as the market leader and largest cement distributor, we will continue to strengthen our market presence via organic, diversification and acquisition growth strategies. In addition, effective and efficient internal control, credit and risk management will be part of the group’s strategy. This is a priority in ensuring our business is robust and able to operate in any market condition.

Organic Growth

• Strategic regional expansion.
• Expand product range of building materials from upstream products to downstream finishing products such as sanitary ware, finishing tiles and flooring tiles.
• Continue to focus on our ready-mix concrete division as a major contributor to turnover.
• Increase our monthly output and sales volume.
• Provide internal training to the employees in order to enhance their professionalism
• Identify suitable and strategic location for property development on project-by-project basis.
• Increase operating efficiency, logistic support, market information system and cost control approach.
• To Improve and enhance business system through leverage on IT.

Diversified Growth

• Venture into upstream activities such as supply of gypsum and coal to cement manufacturers.
• Venture further into downstream sectors related to cement usage products such as concrete products manufacturing.

Business Control Strategies

• Emphasis effective and efficient credit control, cash management and risk management system to minimise the risk exposure and to ensure a sufficient cash buffer.
• Prioritise cash flow management, liquidity and gearing level will also be prioritised.
• Further reduce group credit risk via the application of credit approvals, limits and monitoring procedures via effective centralised credit control department at main office.
• Limiting the group's associations only to business partners with high creditworthiness.
• Establishment of debt recovery unit to effectively manage non-performing accounts and limit bad debts to below 0.3%.
• Improve operating efficiency and consistency group-wide via standard operating and control procedures monitored by the internal audit department.

 

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